Showing posts with label video. Show all posts
Showing posts with label video. Show all posts

December 21, 2014

GET/GIVE TONY ROBBINS NEW BOOK “MONEY: MASTER THE GAME”

imageThere are lots of reasons to read a book about money and there are lots of books about money. Tony Robbins has a new one, Money: Master The Game.

Unfortunately, not many people read books. Even fewer read nonfiction. Only a small sliver read books about money. Be an exception and join them.

Not Perfect

There are various criticisms of the book, such as
  • an outsider: but being outside the traditional financial community gives Tony a different perspective
  • contradicting advice: but that’s common in life. He interviews 50 money experts with varying views.
  • over-simplified: but isn’t that better than over-complicating and confusing? Complexity can be added once the A-B-Cs (or 1-2-3s) are known.
  • conflicts of interest: Tony recommends companies in which he might have financial interests (see dealing with biased financial advice). That doesn’t mean the choices are bad but they but warrant more investigation.
  • too long: yes … I got the audiobook which runs over 21 hours and sped up the playback by 30%
  • US-centric: yes but the general ideas apply everywhere
Tony responded to some criticism in this interview for The Wall Street Journal.

At the other extreme, you’ll find gushing praise.

Tony’s Advantage

Do celebrities give better financial advice? Maybe not but Tony reaches the unreachable — people who get missed by conventional financial education. Even when Tony says things you’ve heard before, you might be more likely to believe them now. For instance, I’ve covered things like
We often know the keys about money (e.g., spend less than you earn, disaster-proof your life, save for the future). That doesn’t mean we do. Tony helps people change. He might get you to change too. He has a knack for making financial education engaging. He explains his terms and uses many examples.

Differently

Instead of writing a book, Tony could have created videos and an app. That’s what I thought before getting the book. I don’t see videos, but he has a free app (if you’re willing to give your contact information).

Instead of using a conventional publisher, Tony could have self-published. He could have made the book cheaper. He could have narrated the full audiobook, rather than portions.

Overall, what he did is fine.

Free Meals

Tony is paying for 50 million free meals. Besides donating all his book royalties, he’s made an additional personal financial contribution. That’s rare. Chances are good that you’ll end up on his mailing list, though. That gives him the opportunity to sell you his other stuff with the money you’re saving.

Caution

Tony tackles tough topics such as the conflicts of interest rampant in the financial sector. He gives solutions too. Think before you leap.

The stories from successes like Richard Branson are interesting but may not provide much practical guidance (e.g., how Honest Ed turned $212 into $100 million). Look for patterns rather than a guaranteed formula to financial independence.

I wasn’t expecting much from Tony’s book but because he’s popular, I knew that I had an obligation to read it. Overall, I’m impressed and highly recommend Money: Master The Game. There’s lots of practical advice.

Money books get stale. Tony’s book is new, which means now is the best time to read it.

Links

PS Another must-read (or re-read) is Warren Buffett’s biography, The Snowball

October 20, 2014

WHY DON’T PERSONAL FINANCE EDUCATORS HAVE A LARGER AUDIENCE?

The very first blog post was published over 20 years ago. Newspapers, magazines, books, radio and television started even earlier. The personal finance educators tend to use those media. Yet financial literacy remains a serious problem. Maybe the audience has been shifting their attention elsewhere.

What about the trends towards video and mobile devices? Canadians are big users. According to the 2014 Canada Digital Future In Focus report
  • video viewing is up 33% since 2012
  • 74% watch online video
  • viewing time is 1,769 minutes per month – 43% higher than Americans
There’s a huge (and growing) audience on YouTube. How much personal finance information is available there?

As we’ll see from case studies, current approaches to using video for financial education aren’t working well. There are opportunities to experiment and make breakthroughs. If you’re a less established blogger, you might want to focus on video. Ditto if you’re established and looking to evolve.

Case Study: Investor Education Fund (585 views)

(click to enlarge) YouTube views - InvestorEDfund 2014-10-14
You’ll find good videos on the InvestorEDFund channel from the nonprofit Investor Education Fund. Host Rob Carrick conducts short 1-2 minute interviews which are co-branded with The Globe and Mail. The last 15 videos garnered 585 views. The most popular title got 84 views.

Viewership might improve with
  • Better thumbnails: the current images aren’t always enticing; might show the title, guest and host
  • Longer videos: short clips tends to simplify and generalize (e.g., 84 seconds on whether to cancel your home insurance); more time might let guests give better, less rushed answers

Case Study: Financial Post (714 views)

(click to enlarge) YouTube views - Financial Post 2014-10-14You’ll find good videos on the Financial Post channel. I especially like the ones with Melissa Leong. The last 15 videos got 714 views. The most popular had 134 views (an ice bucket challenge).

Viewership might improve with
  • Better thumbnails: generally good but some don’t look enticing or relevant (e.g., “Can I leave my estate to my pet?” could show an animal)
  • Start titles with the important information: move the less important like “Save your #@%* money” or “What the what?!?” to the end (e.g., “What the what?!? My husband drives like a…” is incomplete)

Case Study: Money Minute (undisclosed views)

click to enlarge
Money Minute with Ashleigh Patterson has good content and lots of visuals. The title is odd since the videos tend to be 3-4 minutes long (a satisfying length). The thumbnails are nicely done.

The basic problem is that the videos aren’t on YouTube. That means you won’t find them with the #2 search engine and there’s a learning curve. For instance, I couldn’t figure out how to improve the playback quality or share a video with Buffer or Hootsuite (each video uses the same URL ca.finance.yahoo.com/video/money-minute). I couldn’t find a way to subscribe either.

Viewership might improve with
  • Hosting on YouTube: likely a nonstarter but who goes to Yahoo for video?
  • Transparency: Yahoo hides the number of views and even the publication dates

Case Study: Taxevity (737 views)

YouTube views - Taxevity 2014-10-14Our new Taxevity Insurance Advisory channel features in-person interviews over tea in my office. The last 15 videos got 737 views with less than 50 subscribers. The most popular title had 124 views. The lengths varied from 13:54 to 64:03 minutes. As much as 1,290 minutes of content was viewed on a single day.

The topics are diverse but all relate to money (especially the often overlooked aspect of investing in yourself). The guests are diverse and some wouldn’t be considered conventional money experts. That helps reach people who avoid financial education. The questions and flow are planned with the guest before recording. The thumbnails are going to be redone to include the interview title. Most of the marketing takes place on LinkedIn, the place you’ll find people with money. Canadians are big users --- #5 in the world.

You'll have your own approach.

Your Turn

If you create personal finance content, why not create three new videos? One isn’t enough because of the learning curve.

All you need is a webcam or smartphone, a free video editor and free natural daylight. You can upgrade later (e.g., our recommended gear on Amazon).

You might want to
  • talk directly to the camera: impromptu or with a script (which you can re-use in a blog post and the YouTube video description)
  • do interviews: in person or over Skype (Singularity 1 on 1 with Nikola Danaylov uses both) or a Hangout (the Because Money podcast with Jackson Middleton, Sandi Martin and Robb Engen)
  • get creative: say with a whiteboard, an animated whiteboard or a PowerPoint voiceover. Use your imagination (e.g., the funny series The Tax Man from Allan Madan).
Video has impact and is easy to share. Your tools include visuals, audio, text, music and movement. You don’t have to use them all. Maybe you’ll find that video is more enjoyable for you and more valuable for the vast audience waiting.

Links

PS Have you got a moment to subscribe to the Taxevity channel?


















November 3, 2012

“FINANCIAL DOCTOR” JASON HEATH (CFP) INTERVIEWS “INSURANCE DOCTOR” PROMOD SHARMA (ACTUARY)

The Objective Financial Hour - Jason Heath and Promod SharmaJason Heath, a fee-only financial planner at Objective Financial Partners, interviewed me on the Objective Financial Hour (which does not run a full 60 minutes).

You may know Jason from his articles in the Financial Post (list). A recent column spurred the post, what does your advisor drive? (podcast 190).

Jason Heath

The Objective Financial Hour - Jason HeathJason is an Certified Financial Planner (CFP) who has spent more than 10 years preparing fee-only plans. He doesn’t sell any products, which brings objectivity to his recommendations. That's rare.

You can easily find financial planners who prepare plans for "free" because they get paid from the sale of products. The question is whether the best advice for you is free or for-fee.

What’s Discussed

The Objective Financial Hour - Promod SharmaYou’ll find out about a range of topics related to insurance, investments and financial planning. The program has three segments.

Segment 1

General
  1. what does an actuary do? (see me an actuary?)
Insurance Reviews
  1. the uniqueness of fee-only insurance reviews
  2. the reasons for getting a review
  3. the three-step process (see Taxevity)
  4. the types of changes that can be made after you’ve bought a policy
  5. how an insurance pharmacy differs from a medical pharmacy
Trust
  1. the biggest issue (includes slides)
  2. sources of information and advice
  3. ratings of honesty and ethics
  4. more: who can you trust and what you like/dislike about your trusted financial advisor

Segment 2 (starts at 0:17)

Insurance
  1. the core of insurance
  2. the importance of the mortality curve (see insights from Pink Floyd)
  3. why life insurance offers tax advantages (see secret 7)
  4. the drawbacks of investing inside life insurance (see the two drawbacks)
  5. the flaw in “buy term and invest the difference” arguments (see what would Warren Buffett do?)
  6. selling the sizzle instead of addressing a need
  7. the RRSP preserver
  8. using life insurance to pay tax liabilities

Segment 3 (starts at 0:33)

Life insurance
  • life insurance as an investment
  • life insurance for estate planning
  • who benefits from buying life insurance for estate purposes
  • more: the top five insured strategies,
Income replacement insurance
Critical illness insurance
Long-term care insurance
The fiduciary question

The Interview

For the first time, I’m using several slides during an on-camera interview. That spares you from watching Jason and me for the full show. Now grab your popcorn and beverage. Here’s the interview.

That’s all.

Links

Podcast 193


direct download | Internet Archive page | iTunes

PS What other questions would you like answered?